Performance Marketing Manager

Life is too short for average stays…

We are all on this earth for a short and precious time, which means every single holiday is really quite important. Plum Guide is on a mission to eradicate travel disappointment for the discerning traveller resulting in an exceptional experience every single time.

We promise:

• The Best Homes: We vet every home selecting only the best in each destination (across 3 categories)

• Total Transparency: We cut the crap, calling out home truths and taking a zero BS approach to comms - building trust and brand integrity

• Exceptional Service: Real humans, readily available, delivering unparalleled service. If things go wrong, we do all we can to rectify the situation.

Since launching in 2016 we have grown incredibly quickly expanding to hundreds of locations returning the highest NPS scores in the industry.

We are backed by some of the world’s top entrepreneurs and VCs. These include the founders and backers of TransferWise, Citymapper, Zoopla, Secret Escapes, BuzzFeed, Appear Here, Graze, LoveFilm, and many more.

The Role

We are seeking a mid-level Performance Marketing Manager with a strong passion for data analysis and growth. As a key member of the Plum Guide Performance Marketing team, you will be instrumental in optimising and expanding our Google/Bing Ads campaigns, alongside our Affiliate, Remarketing, and SEO efforts. This role provides a comprehensive perspective on the most critical developments in online marketing. Join us on this exciting journey towards growth and profitability.

Responsibilities:

KPI-Based Campaign Management:

- Create, manage, and optimise PPC campaigns, ensuring alignment with key performance indicators (KPIs) to drive measurable results.

Innovative Development:

- Independently generate and implement ideas for the continuous improvement and evolution of our marketing channels, ensuring all accounts remain current and effective.

Holistic Marketing Approach:

- Utilise experience in PPC, supplemented with knowledge in Display, SEO, Affiliate and Social Media Marketing, to develop and enhance comprehensive marketing strategies.

Qualifications & experience:

- Bachelor's degree in Engineering, Mathematics, Economics, or a related analytical field.

- Minimum of 1 year in Search Engine Advertising (SEA), with experience managing larger accounts and feeds on Google/Microsoft Ads. Knowledge of Facebook Ads, Google Display Network and affiliate marketing are a plus.

- Proficiency in Google Ads and Excel.

- Familiarity with Google Analytics/GA4, SQL, Tableau, Looker, or similar platforms is a plus.

- Strong numerical aptitude with a hands-on approach.

- Ability to work independently with a solution-oriented mindset.

- High attention to detail and capability to analyse complex data for informed decision-making.

- Motivated, eager to learn, and proactive in addressing challenges and opportunities.

Key Benefits

• Competitive salary and (EMI) stock options

• 25 days paid holiday + bank holidays

• Birthday off (because who wants to work their birthdays!?)

• Pension scheme

• Ability to buy and sell up to 5 days holiday

• Hybrid remote working (Work from home 3 days a week)

• Provided with the latest Tech (Macbook Pro)

• Dog friendly offices

• Work from anywhere in the world for 4 weeks of the year

• Discount on Plum stays for Family and Friends

• BUPA Health cash plan

• Breakfast & snacks provided + drinks on a Friday!

• Team lunches & get-togethers!

To apply: please email a copy of your CV, cover letter and salary expectations to fernando@plumguide.com

Plum Guide is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.