Old New Borrowed Blue
4 guests
-
2 bedrooms, 2 beds
2 bathrooms
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Do you have a question about this home or the local area?
Step right in to your perfect London life in this impeccably styled first-floor apartment. In the heart of swinging Soho and just minutes from Piccadilly Circus and Regent Street, you’ll have your pick of London’s best boutiques and restaurants in all directions. Inside, mid-century meets modern boutique hotel with sumptuous bedrooms and a mix of modern and retro-inspired pieces. There’s even original artwork to divide opinions and start after-dinner debates. This is a serviced apartment, so you’ll get the best of both worlds – the privacy of your own home and the service of a five-star hotel. There’s a 24-hour concierge and welcome packs available. Go on, spoil yourself.
The Plum Promise
- No time for average – We rejected 32,765 homes in London, so you don't have to.
- Hosts we know – With track records of high-quality hosting.
- Rated ‘Excellent’ on Trustpilot – Exceptional service before, during and after your stay.
Ask the host anything
Do you have a question about this home or the local area?
What to expect
Highlights
Explore the heart of London from your base on Golden Square
Order room service for luxurious nights in
Sleep in quiet comfort
Like what you see? Explore more of this home
Home truths
Right in the heart of bustling Soho and near bars and restaurants, this isn't the place if you're looking for a quiet getaway
It’s a central London location, so we’d advise leaving the car behind - public transport in the city is excellent
Guests who reserve this home will be required to sign a Rental Agreement and complete an ID verification check with the host upon check-in
Your host owns multiple apartments within this building and the reception is manned 24/7
Luggage storage is complementary and early/late check-in/out is subject to availability - request this from your host when you book
About this stay
Amenities
Wi-fi
Air conditioning
Washing machine
Dryer
Lift access
TV
Dishwasher
Fridge
Bedrooms & bathrooms
2 bedrooms, 2 beds
2 bathrooms
Extras
VIP services
24/7 concierge
Airport pick up
Arrange a chef
Cab booking
Daily cleaning
Fridge fills
Laundry and dry cleaning
Luggage storage
Massage
Tickets and experience booking
Additional fees
Your host can organise laundry/dry cleaning, fridge fills for your arrival, airport transfers, private chefs and tickets for sightseeing experiences for an additional fee.
For stays of 7+ nights, a twice-weekly housekeeping service and towel change is included - if you'd like additional housekeeping this is available for a surcharge.
Your host has partnerships with a spa and two gyms (Topnotch and Third Space Soho) - you can pay as you go and benefit from preferrential rates - they're all just a few minutes' walk away.
Additional fees subject to a 3.5% handling charge.
Extras are subject to availability. Please enquire with your host.
Local guide
About Soho
Though there are still signs of its seedier past if you look hard enough, Soho is now home mainly to affluent young media types most of whom work in the area and who love the period townhouses, history-filled pubs, and buzzing independent restaurant scene. If you want to be in the thick of London's late-night bar scene and rubbing shoulders with London's hippest young things, then you're in the right place. If you want peace and quiet at the end of the day and are a light sleeper then you might want to look elsewhere.
Explore the area
Local restaurants, cafes, museums, sites and activities, recommended by our community of hosts and travel experts
Grab Delicious Indian Street Food At Dishoom
Inspired by the classic Iranian cafes in Bombay, Dishoom serves up Indian street food to die for. Their breakfasts are epic too. Try the bacon naan roll.
Have Brunch At The Wolseley
Serving modern European Food, this restaurant is popular amongst the world's rich and famous, attracting some very well-known faces. Delicious food and a wonderful atmosphere.
Get some inspiration at the Photographer's Gallery
Check out the latest in world class photography, and even take time out for a coffee, at the Photographer's Gallery.
Try the French food at Brasserie Zedel
With classic decor, several bars, live music, and consistently delicious French food, this iconic spot will transport you to a different era.
Shop in style at Liberty
Liberty is well known for its floral and graphic prints, but their iconic store has much more to give, with designer menswear and womenswear all on offer in their unique tudor-style building.
Catch a movie at Picturehouse
This unusual cinema venue is for more of your comfort cinema viewing. With a full serviced bar and great food options combined with lounge seating this is a good way to watch a film.
Explore Foyles
A vast, multi-genre bookstore spread over 5 floors with a beautiful manga section, foreign language books, and a friendly staff. Enjoy a cozy cafe for a break.
Relax in Soho Square Gardens
Escape the hustle of central London and enjoy a peaceful break in this beautiful park. Whether you want to read a book, have a picnic, or simply soak up the sun, Soho Square Gardens is the perfect spot for individuals and families.
Experience Afternoon Tea at Sketch
One of the trendiest spots in London for afternoon tea is close by. It boasts one of the most playful dining rooms we've seen – all in pink – and is full of contemporary art pieces.
Experience a Cinematic Journey at Prince Charles Cinema
A hidden gem in London's Chinatown, Prince Charles Cinema offers a cosy and independent movie-watching experience. With a wide selection of films, friendly staff, and affordable snacks, it's a haven for film buffs.
Dine at Circolo Popolare
Indulge in an unforgettable Italian culinary adventure at this opulently decorated restaurant. Impeccable service, vibrant atmosphere, and meticulously crafted dishes will transport you straight to Italy.
Experience the laughter at The Comedy Store
Established and emerging talent provide a cracking night full of laughs. Located in the heart of Leicester Square, it's definitely worth a visit for a fun night out.
Get around
Airport
London City
49 min
Heathrow
1 hr 6 min
London Gatwick
1 hr 58 min
Subway station
Piccadilly Circus
5 min
Train station
Oxford Circus
7 min
Bus stop
Beak Street / Hamleys Toy Store
3 min
Local shops & services
Convenience store
2 min
Cafe
1 min
Pharmacy
3 min
Booking policies
House Rules
Children welcome (1-12 years)
Infants welcome (under 12 months)
No pets
No parties or events
No smoking
Good to know
Arrival from 15:00
Departure before 11:00
Has a lift
Air con
Wifi
Cancellation policy
Up until
30
days
Cancel at least 30 days before your check-in date for a full refund.
Up until
7
days
Cancel at least 7 days before your check-in date for a 50% refund.
Not eligible for a refund once your check-in date is under 7 days away.
Host
This home is managed by Leonardo
This home is managed directly by a business. A member of their staff will be your point of contact before and during your stay. Yury and his team have transformed these apartments into contemporary masterpieces. Welcoming guests from all over the world, he'll be on hand if you need to get in touch.
This home is nominated for the Plum Guide Award.
- Great hosts, not just great homes – We reject homes managed by hosts who don’t meet our standards of excellence.
The Plum Promise
- Every home scrutinised by experts, they have to meet our standards.
- Hosts we knowHigh-quality hosting, with track records of high-quality hosting.
- Impeccably clean, well maintained homes.
- Peace of mind in the rare event your host cancels.
- Rated ‘Excellent’ on Trustpilot, delivering exceptional service before, during and after your stay.