The Soho Icon
4 guests
-
2 bedrooms, 2 beds
1 bathroom
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Sitting between two of Soho’s most iconic streets – Dean Street and Wardour Street – this New York-style loft apartment puts you in one of the capital’s most desirably central locales. Stepping into this bright, stylish space, you can immediately tell that its former owner was an architect. Keeping many of its original features – like the exposed brick walls and huge warehouse windows – the living area feels cool and contemporary while being awash with natural light. Make yourself comfortable on the sofa with a glass of wine after a day of exploring or sit down to a meal at the window-side table when you’re not out sampling Soho’s eclectic food and bar scene. The two bedrooms, meanwhile, are just as chic with their pared-back aesthetic and exposed brick walls, and there’s a desk space in one should you need to catch up on work. Factor in the beautifully sleek metro-tiled bathroom and its luxurious rainfall shower, and you’ve got everything you need for a perfectly pampered stay. Outside of your home, you’ve got all the buzz and excitement of Soho and Central London on your doorstep. Step back into the Swinging Sixties with a jaunt down Carnaby Street... (an eight-minute walk), indulge in some high-end shopping in Covent Garden (a thirteen-minute walk) and catch a show at one of the sparkling West End theatres (a ten-minute walk). With all this and more to enjoy, there’s no end to the good times in store.
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Ask the host anything
Do you have a question about this home or the local area?
What to expect
Highlights
Explore your vibrant Soho neighbourhood – iconic Carnaby Street is eight minutes away on foot
Discover Covent Garden's chic boutiques and upscale restaurants, a thirteen-minute walk away
People-watch from the industrial-style living room's huge warehouse window
Wake up in the stylish bedrooms feeling rested and ready for another day of London sightseeing
Start mornings with a luxurious soak beneath the metro-tiled bathroom's rainfall shower
Like what you see? Explore more of this home
Home truths
There's a lift in the building to access the apartment
A cot is available on request
The living room and bedrooms are equipped with electronic blackout blinds
The TV is equipped with Freeview channels
The second bedroom is adjacent to the living area but separated from it by sliding pocket doors
The washing machine and separate tumble dryer are stored away in a utility cupboard
As you're in a central location, you may hear some street noise
The building is managed by a 24/7 concierge
You'll receive an in-person check-in
We recommend skipping the car here and exploring the city on foot or by public transport instead – Tottenham Court Road station is a six-minute walk away
About this stay
Amenities
Desk
Laptop friendly workspace
Wi-fi
Air conditioning
Washing machine
Dryer
Lift access
TV
Bedrooms & bathrooms
2 bedrooms, 2 beds
1 bathroom
Extras
VIP services
24/7 concierge
Airport pick up
Fridge fills
Luggage storage
Extras are subject to availability. Please enquire with your host.
Local guide
About Soho
Though there are still signs of its seedier past if you look hard enough, Soho is now home mainly to affluent young media types most of whom work in the area and who love the period townhouses, history-filled pubs, and buzzing independent restaurant scene. If you want to be in the thick of London's late-night bar scene and rubbing shoulders with London's hippest young things, then you're in the right place. If you want peace and quiet at the end of the day and are a light sleeper then you might want to look elsewhere.
Get around
Airport
London City
43 min
Heathrow
56 min
London Gatwick
1 hr 55 min
Train station
Charing Cross
15 min
Subway station
Embankment
9 min
Bus stop
Fitness First - Great Marlborough Street
9 min
Local shops & services
Supermarket
9 min
Cafe
10 min
Pharmacy
8 min
Booking policies
House Rules
Children welcome (1-12 years)
Infants welcome (under 12 months)
No pets
No parties or events
No smoking
Good to know
Arrival from 15:00
Departure before 11:00
Has a lift
Air con
Wifi
Cancellation policy
Up until
30
days
Cancel at least 30 days before your check-in date for a 50% refund.
Not eligible for a refund once your check-in date is under 30 days away.
Host
This home is managed by James
This home is managed directly by a business. A member of their staff will be your point of contact before and during your stay. A happy new dad and a former private jet pilot, James is now enjoying fresh endeavours in property management. And if a bit of extra luxury tickles your fancy, be sure to ask him about optional private jet trips to Paris or a ride around town in a classic sports car.
This home is nominated for the Plum Guide Award.
- Great hosts, not just great homes – We reject homes managed by hosts who don’t meet our standards of excellence.
The Plum Promise
- Every home scrutinised by experts, they have to meet our standards.
- Hosts we knowHigh-quality hosting, with track records of high-quality hosting.
- Impeccably clean, well maintained homes.
- Peace of mind in the rare event your host cancels.
- Rated ‘Excellent’ on Trustpilot, delivering exceptional service before, during and after your stay.